The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.” Rotary is a service organization. Since 1910, the Rotary Motto has been “Service Above Self.”
Rotary strives to achieve it’s objective of “Service Above Self” through activities in four primary areas. These are often referred to as the Four Avenues of Service.
Club Service – Corinne Fleming
This “Avenue” promotes the development of acquaintance as an opportunity for service. It involves the activities necessary to make the Club function successfully and achieve its goals.
Vocational Service – Mark Christopher
This area represents the opportunity that each Rotarian has to represent the dignity and utility of one’s vocation as an opportunity to serve society. Rotarians promote and foster high ethical standards in business and professions and promote the recognition of the worthiness of all useful occupations.
Community Service -Nancy Gardner
This “Avenue” relates to the activities that Rotarians undertake to improve the quality of life in their community. Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need of assistance. Rotarians strive to promote the ideal of service in their personal, business, and community lives.
In this area, Rotarians strive for the advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. International Service Projects are designed to meet the humanitarian needs of people in many lands, with particular emphasis on the most underprivileged children and families in developing countries.
Youth Service – Cal Mann
Youth Service promotes and supports the club’s youth education and leadership programs. The centerpiece of our effort is the Interact Club at La Jolla High school, a community service club open to all students. The Rotary Youth Leadership Awards (RYLA) program, coordinated with the district’s annual conference, sends promising students to a weekend camp at Idyllwild. Other activities include support for Rotary Youth International Exchange, enlistment of youth into many of our Club Service activities and an active committed relationship with La Jolla area schools.
Membership Service – John Trifiletti
Membership Service is responsible for maintaining a strong and healthy club. Every new Rotarian brings a range of personal and professional resources and knowledge that can greatly strengthen our Club’s ability to serve throughout the community and the world. The continuation of Rotary International depends on continued membership growth and development efforts. Club 24 is composed of new members inducted within the last 24 months.
International Foundation Service (Paul Harris Foundation) – Will Creekmur
International Foundation Services serves as our representative to the Rotary International Foundation, which promotes and supports humanitarian and educational projects throughout the world. Our Rotary Foundation committee encourages each Rotarian to directly participate in and/or provide financial support to one or more many worthwhile projects. The committee helps acknowledge that real reward comes through the personal satisfaction gained by helping to fulfill the mission of Rotary.
Scholarships: Susan Farrell
For many years, the La Jolla Rotary Club Scholarship Program has been the hallmark program of our Club. It is designed to provide financial assistance to the graduating seniors from our four La Jolla High Schools, (La Jolla High, The Bishop’s School, La Jolla Country Day School, and the Preuss School UCSD). Scholarships are divided into two categories: The Rotary Scholarship, which considers financial need and academic achievement and allows the student to pursue any major at any U.S College or University, and the Riford Scholarship, which considers academic achievement and allows students to attend any California institution and major in Math or Science. Both Programs allow students to reapply for ongoing financing support for four years. Annually, we provide approximately $150,000 in awards.
Scholars Lab of Tijuana: Marc Lanci and Tina Deroche Fryer
The Rotary Club of La Jolla and the Rotary Club of Tijuana, Mexico, jointly support students in poor districts of Tijuana who have demonstrated superior academic and leadership performance and who wish to continue their schooling through 12th grade. While continuing their regular public schooling, the students meet weekly in a Scholars Lab in Tijuana. Emphasis is given to instruction on computer usage, English language proficiency, mentoring by fellow Rotarians, and the importance of networking. The Program’s success contuse with students graduating from high school and continuing on to college.