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Avenues of Service

Rotarians At Work bannner (Rotary Club of La Jolla)The Object of Rotary is to “encourage and foster the ideal of service as a basis of worthy enterprise.” Rotary is a service organization. Since 1910, the Rotary Motto has been “Service Above Self.”

Rotary strives to achieve it’s objective of “Service Above Self” through activities in four primary areas. These are often referred to as the Four Avenues of Service.

Club Service

This “Avenue” promotes the development of acquaintance as an opportunity for service. It involves the activities necessary to make the Club function successfully and achieve its goals.

Vocational Service

This area represents the opportunity that each Rotarian has to represent the dignity and utility of one’s vocation as an opportunity to serve society. Rotarians promote and foster high ethical standards in business and professions and promote the recognition of the worthiness of all useful occupations.

Bicycles Built For Ten

“Bicycles Built For Ten”

Community Service

This “Avenue” relates to the activities that Rotarians undertake to improve the quality of life in their community. Particular emphasis is given to helping children, needy families, the aged, the handicapped, and those most in need of assistance. Rotarians strive to promote the ideal of service in their personal, business, and community lives.

End Polio NowInternational Service

In this area, Rotarians strive for the advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. International Service Projects are designed to meet the humanitarian needs of people in many lands, with particular emphasis on the most underprivileged children and families in developing countries.

Youth Service

Interact Home Build

Interact Home Build

Youth Service promotes and supports the club’s youth education and leadership programs. The centerpiece of our effort is the Interact Club at La Jolla High school, a community service club open to all students. The Rotary Youth Leadership Awards (RYLA) program, coordinated with the district’s annual conference, sends promising students to a weekend camp at Idyllwild. Other activities include support for Rotary Youth International Exchange, enlistment of youth into many of our Club Service activities and an active committed relationship with La Jolla area schools.

Information on this page came from the following sources:

The Object of Rotary page on the Rotary International web site
The ABCs of Rotary by Clifford L. Dochterman, published by Rotary International.

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2014 Leadership

Pres., Rotary Club of La Jolla:
Russell King
President-Elect:
Lora Fisher
Governor, District 5340:
Louise Andres
Rotary International Pres.:
Gary C.K. Huang

Rotary FounderPaul Harris

Rotary Founder Paul Harris

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