The Surf Beat: January 30th, 2018

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January 30th, 2018 


President John Trifiletti called the 27th regular luncheon meeting to order at 12:30 pm.


Invocation:  Randy Mulch read a quote from the Salvation Army’s founder in honor of the Army’s recently announced pledge of $50 million from Ernest Rady and his wife.

PledgeClaude Rosinsky

Song:    Nick McCluskey led the club in “God Bless America”

Rotary Welcomed

Rotarian Dr. Bud Rubin visited from San Diego Club #44. Claire Reiss introduced her guest, Sharon Leemastur, who is a consultant to non-profits. Steve Gamp was a guest of Don Lincoln.  Steve is the manager of the Citi Bank in La Jolla. Sue Ball introduced Danielle Robello, the development director at the YMCA.


President Trifiletti presented Aaron Hoffman with his Rotarian Blue Badge. Aaron gave a brief talk about his upcoming trip with friends of about 75 years.  He has that same family feeling about being in the club.


John reported that member Penny Shurtliff is recovering nicely.


Ted Rutter and Bill Burch spoke about the Rotary social event at La Jolla Symphony & Chorus on Sunday, March 18. There is a pre-concert lecture at 1pm and the concert begins at 2pm.  There will be a wine-and-cheese reception after.  A sign-up sheet was distributed. Tickets are $40 each.  Bill talked about the symphony, noting that the musicians are volunteers.  The concert features Carl Orff’s Carmina Burana. He said it is delightful. Reach out to Ted or Bill if you are interested.

President Trifiletti announced that Susan Rutan will take over the position of the International Chair early, as Cindy Greatrex has resigned from the club.


Craig Schniepp circulated a sign-up sheet for those interested in interviewing students who wish to attend this year’s RYLA camp.  Interviews will take place on February 23 from 8:00am-1:00pm. It is an important and rewarding experience. Contact Craig if you are interested.

Judy Nelson gave an update from the Community Committee, whose members are Camille MacKinnie, Cindy Goodman, John Donaldson, Bill Bowen and Chuck Dick.  Judy is Committee Chair. The committee’s activities to date include: $500 to La Jolla Symphony & Chorus to sponsor raffle tickets for their October 2017 Gala (with Rotary advertisement on back of tickets); $1,067 to Salvation Army for the purchase of smart TVs and Blue-Ray players; first-time sailing excursions for disadvantaged youth on John Donaldson’s boat; and a donation to the League House. The committee also completed the La Jolla Welcome Garden on Torrey Pines Road triangle space, making up the balance left after Tom Sudberry’s $10,000 donation and Casey Smith’s $5,000 donation. They are working on signage.  The committee also will lead the club’s participation in the La Jolla Half-Marathon in April. John Trifiletti acknowledged these good deeds and the groundwork that Cindy Goodman laid for this active committee.

Happy Bucks:


Claude Rosinsky gave happy bucks for attending the Salvation Army announcement of the Rady gift. She gave thanks to Camille MacKinnie for her efforts in making the gift a reality.

Randy Mulch gave also happy bucks for the Rady’s $50 million donation.

Aaron Hoffman paid the fine for Claire Reiss’s appearance in the La Jolla Light, and gave thanks for all she does.

Speaker:  Phyllis Pfeiffer, UT Community Press


Kevin Quinn introduced speaker Phyllis Pfeiffer, who is the President and General Manager of the UT Community Press. This group of nine community newspapers includes the La Jolla Light, Rancho Santa Fe Review, Del Mar Times, Carmel Valley News, Solana Beach Sun, Poway News Chieftain, Rancho Bernardo News Journal, Ramona Sentinel and the new Encinitas Advocate. She has come full circle, having started her newspaper career at the La Jolla Light, where she was publisher from 1977-1987.

Phyllis left The Light more than 25 years ago to become general manager of the Los Angeles Times San Diego edition.  After the Times closed in San Diego, Phyllis headed north to become President and Publisher of the Marin Independent Journal.  She later became Vice President of Advertising and Marketing of the Contra Costa Times and Senior Vice President of Advertising the San Francisco Chronicle.

A graduate of Cornell University, Phyllis is the founding chair of the Chancellor’s Community Advisory Board at UC San Diego.  She lives in La Jolla with her husband, Stephen Pfeiffer, a forensic clinical psychologist.

Phyllis talked about the decline in the newspaper industry. Revenues are flat for the UT Community Press – most are down.  NY Times has 50% of its revenue now coming from digital – which is the wave of the future.  However, they also have a huge international market.  Smaller community papers are struggling, and all are looking at how to share resources and be more efficient.  Community newspapers are vital, and they continue to look for ways to keep them going.  Revenues are dependent solely on advertisement.


Phyllis took questions on the topic of newspapers and announced that she wanted to spend the majority of her time speaking about the La Jolla Municipal Assessment District (MAD).  She brought up Mark Dibella to help discuss this. Mark went through his presentation for Enhance La Jolla.  Currently this project is locked in a legal battle.  Phyllis explained the lawsuit and asked our club to recognize the impact the lawsuit is having. She feels the quality of La Jolla has gone down over the years, and our community is struggling.  Mark encouraged us to look at other communities for models of success, such as Solana Beach, Monterey, Carmel, and Bird Rock– who all have a MAD in place. Phyllis and Mark are both passionate about this project and about beautifying the La Jolla community.

President Trifiletti ended the meeting with two quotes from Sir Winston Churchill, inspired by his recent viewing of the movie The Darkest Hour. “Success is the ability to go from one failure to another with no loss of enthusiasm.” and “Never hold discussions with a monkey when the organ grinder is in the room.”  The meeting was adjourned.


Surf Beat:

 Reported by Susan Rutan. Edited by Diane Salisbury.

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Club Meetings Unless otherwise noted, all club meetings are Tuesday, 12:00 noon – 1:30 p.m. at La Valencia Hotel, 1132 Prospect St., La Jolla (Map)  Check out the Upcoming Guest Speakers on the Club Calendar


                      Upcoming Events

Los Angeles Airport (LAX) Marriott
Feb 09, 2018 – Feb 11, 2018


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